GoPro Inc (NASDAQ:GPRO) is heading towards increasing its pace for streaming content in the upcoming two years, when it is looking forward to create a media empire to diversify in platform more than just cameras.
The company has recently informed that it is lining up additional streaming deals and is hopeful to reveal them in between 2015 and 2016. According to the company’s spokesperson:
“We have more deals in the works for 2015 and even 2016.”
The streaming isn the flow after the company depicted firm expected 4Q earnings via its Hero line cameras during the key holiday period. The overall shipments of the company are known to be around 2.4 million devices in the previous Q. The rating further surpassed the Wall Street and surpassed all of 2012.
According to the company’s spokesperson, the company is in the process of exploring “new and innovative approaches” to give more and more satisfaction to its customers – which might include streaming in business making strategies.
However, according to Roger Kay, an analyst and founder of Endpoint Technologies:
“There is a natural evolution from devices to services that include a device. If they can establish broad distribution for their content, it makes them stickier, gives them a longer-lasting grip on that market.”
Apple, on the other hand,is known for better battery life than GoPro and is far less wind resistant on moving objects like bicycles.
Last month, the company announced a streaming channel on LG Smart Tv application. And also the company had announced to provide a Vislink to enable live streaming by broadcasting.
GoPro in the future may become known as an extreme video solution company, other than just a camera manufacturing company. Shares of GoPro climbed 4.8% to $54.37 in Thursday trade and climbed another 3.9% to $56.50 in after-hours trade immediately after the release of its earnings.