Electronic Cigarettes Intl Group Ltd (OTCMKTS:ECIG), a global distributor and marketer of e-cigarettes and vapor products whose brands include VIP, Victory, Vapestick, FIN, and others, announced that it has launched its FIN Advanced Vaping System® to over 1,200 Murphy locations in 23 U.S. states. Prior to it, Murphy had carried FIN products in almost 50% of its locations. In addition, Electronic Cigarettes showcased its FIN product line of vaping at Murphy’s Annual National Managers Meeting in Orlando.
The vaping system
The Advanced Vaping device from Fin is the innovative product in vaping. It is first of its kind as it comes with pre-filled V-tanks. It is free of additional problems related to filling standard vaping devices with open e-liquids. Electronic Cigarettes Intl Group Ltd (OTCMKTS:ECIG) vaping system has a larger universally compatible battery, resulting in better vapor production compared to traditional vaping products. It can be better classified as an “all-day” vape device. Not only is it a convenient and easier alternative to other vape devices, but also provides consumers and retailers the consistency and confidence eliminating any problems related to handling open e-liquids.
The management view
Brent Willis, the CEO of Electronic Cigarettes Intl Group Ltd (OTCMKTS:ECIG), said that the management is delighted to add Murphy USA to its growing list of convenience retailers. Due to pre-filled V-tanks, the FIN advanced vaping system is getting popular day by day. The addition of leading retailers including Murphy is a step taken ahead as per company’s growth strategy. Murphy launched eight SKUs to its all locations, including Cinnamon, Zero Nicotine, Vanilla, Cherry, Bold Menthol, bold Tobacco and Bold Tobacco and Bold Menthol Starter Kits.
The surge in stock price
Electronic Cigarettes managed to add more than 24% to its market value on Tuesday, as investors once again jumped at Electronic Cigarettes Intl Group Ltd (OTCMKTS:ECIG)’s stock, sending its prices up. It was a follow-up rally as ECIG share price surged more than 13% on Friday’s trading session.