FLEXPOWER INC (OTCMKTS:FLXP) announced that it would be launching the re-brand plans for its products. The company intends to disclose the marketing and distribution plans to the public. FlexPower is a California consumer products company that manufactures and markets effective pain relief products. It addresses the increasing needs of the baby boomers and athletic community.
FlexPower stated that prime focus in the coming year will be to enhance sales, with existing accounts, which include medical supply companies, Vitamin Shoppe Inc (NYSE:VSI), Amazon.com, Inc. (NASDAQ:AMZN) and other distributors. It will scale up its marketing initiatives to current customers through advertising, sampling and other promotional plans. The measure will boost the presence of the product in mentioned channels and will also add new customers. FlexPower intends to promote its products into new venues in association with new distribution partners.
FlexPower’s prime projection of growth will be an outcome of adding new distribution affiliates including a drug and pharmacy retailer and sporting goods retailer. Also, in addition to Amazon, VItaminshoppe and soccer.com, the company has expanded its online presence and can now be seen on online platform of Sears Holdings Corp (NASDAQ:SHLD), Wal-Mart Stores, Inc. (NYSE:WMT), bodybuilding.com and other websites.
FlexPower intends to expand its sales to institutions including high school sports teams, collegiate, and professionals. The other major target segment is healthcare professional including massage therapists, chiropractors, physical therapists and doctors. The company will focus on athletic segment including more than 29,000 institutions. It offers vast scope, as each institute represents hundreds of student athletes. Also, it will target more than 1,000 professional sports teams.
FlexPower stated that there are more than 250 million people in the U.S. of age seven and up who participate in athletic activities or sports. Also, there are almost 76 million baby boomers searching for an innovative topical product for activity relief in the U.S.