Linda Heasley is leaving the tumultuous fashion store segment for the food store business to officially succeed Paul Roth as the HoneyBaked Ham Co. CEO. The previous ladies’ garments trailblazer has taken the top post at the Norcross, Georgia-based Company. Few days after news broke of her quitting Ascena Retail Group Inc (NASDAQ:ASNA), where she was CEO of Lane Bryant and Catherine’s.
Heasley expressed her excitement for having the chance to join in with a standout amongst the most admired food store companys in America. As the family-claimed business, HoneyBaked Ham has a stellar reputation for its exceptional items, as well as for its way of life and commitment to its workers.
Amid her three-year stretch as CEO of Lane Bryant, Heasley managed 800 Lane Bryant, Catherine’s and Cacique stores across the country. Before that, she was effective at different retail stores.
Ascena went hunting for Heasley in 2013 from The Limited, where she was CEO. This was well confirmed from a statement made by Paul Roth where he counted of the months they have been pursuing Linda. He termed her as a well-respected and visionary CEO with a proven track record of developing strong teams and delivering results. Paul Roth expressed his excitement that Heasley will be a part of the HoneyBaked Ham family to continue their 60-year success story.
Ascena (NASDAQ: ASNA), which additionally owns a Dress Barn, had bought Lane Bryant in 2012 as a segment of its $890 million purchase of Charming Shoppes Inc. At that time, it had around 800 stores. She supplanted Brian Woolf, who left to end up distinctly CEO of retailer Body Central Corp.
Heasley had been president and CEO of The Limited for a long time, where she is attributed with giving back The Limited to what was maintained gainfulness without decrease for a long time. Among her drives was patching up store product offerings, presenting new brand situating, propelling web based business, appointing another store configuration, presenting another larger size brand, and propelling another national promoting effort.
Heasley additionally has held senior position of authorities at shoe Company Timberland and drugstore chain CVS. While at Lane Bryant, she made it her need to reshape people in general recognition around powerful size garments choices.