Lifelogger Technologies Corp (OTCMKTS:LOGG) can be categorized as one of the highly traded OTC firms in past few months. The company’s stock price first posted strong gains in last October and recorded high of $0.70 a share. However, it erased a part of the gains in January and plunged below $0.4. The stock posted strong gains last week and seems to continue the trend as they surged 3.54% in last trading session.
The product line
Lifelogger operates in the market of a wearable video and software industry. Recently, the company claimed that it is working on a unique and high-tech product which stores memories by using a POV ‘wearable’ video camera. As per the company reports, the development work of hardware design is moving as planned. The company is working on the project together with another firm that is a known name in the world of consumer electronics cameras.
Lifelogger expects the production work of the new innovative camera to commence in 1Q2015. The demands of the customers are changing and therefore, it is essential for the industry to make changes in the existing cloud based platform. The consumers of today demand for various features like social sharing feature, then 3D video timeline, Face detection for enhanced security, video stabilization, live streaming, custom in video tags, voice detection and the list goes on.
The broader picture
As per the last report filed in November, Lifelogger just owns less than $250,000 in cash and reserves. The cash position doesn’t support the company’s development plans. There is no doubt that it operates in an industry that has grown significantly in past few years with leading companies like Google Inc (NASDAQ:GOOGL) and GoPro Inc (NASDAQ:GPRO) launching their products. The main problem here is whether the company has stable financial position to benefit from the growing industry.