Microsoft Corporation’s (NASDAQ:MSFT) experimental projects program, the Garage is due for expansion. The Garage, which was first launched at Redmond in 2013 is to date having locations in Vancouver BC, and in Herzliya, Israel, which were opened in June and July 2016 respectively. Microsoft has confirmed that it’s opening another three new Garage locations across the world, in addition to those which are either in existence or under construction. The three will be located in Beijing, China, Hyderabad, India and Cambridge, Massachusetts. The first two will be opened in the first and second half of 2017 while the third will be in early 2018.
The new move by the tech firm is one of its many strategies that it has been willing to achieve alongside others. Over the last few years, the company has been raring to beat its competitor the likes of Apple Inc’s (NASDAQ:AAPL) iOS and Alphabet Inc (NASDAQ:GOOGL) Google’s Android.
How does Microsoft determine where to build a Garage?
The Garage program began as an offshoot of Office Labs. To this far, it has grown from a few hundred people back in 2013 to being able to accommodate thousands of employees who are devoted to creating innovative software products. In building a Garage, there are many things that Microsoft brings into play given that the Garage is organized into “spaces” based on locations and communities.
First and foremost there is consideration of various combinations of employees, locations, and physical spaces. There is also the consideration of the company’s Real Estate & Facilities (RE&F) team. Garage leader, Jeff Ramos writes, “Our development of new Garage spaces has been defined by a pure and genuine desire to partner with both RE&F and us. RE&F listens to our vision, hears our business goals, and then thinks about how to best represent those outcomes through great architecture, design, and facilities.”
Microsoft is seeking to present a new culture
There is a lot of amazing engineering out there according to Ramos and this is what Microsoft is seeking to tap but in a different formula. The idea with Garage is to promote an intellect of experimentation of with new ideas. Products emerging from Microsoft Garage receive a lot more attention than if they were created by engineers. After all the chosen locations have higher levels of diversity, higher education communities and strong connections to the local tech scene. The connections will help Microsoft share its strategic insights.
Meanwhile Microsoft stock closed at $62.62 a decline of $0.02 or 0.03%.