Even positive news has not helped the shares of Minerco Resources, Inc. (OTCMKTS:MINE) from falling. The share prices of the company fell by more than 3% yesterday to close at $0.0090. The company said that its holding company, Level 5 Beverage Company, Inc’s functional sparkling water line, VitaminFIZZ (R) has concluded the market tests in both Kmart and Walgreens. The two retail outlets are the company’s key accounts in Southern California.
Encouraging Demand Statistics
Minerco Resources, Inc. (OTCMKTS:MINE) added that the sales performance and customer demand for the product has prompted the two retail outlets to extend VitaminFizz programming and placement for the entire year. Such extension includes approval of a VitaminFizz calendar for the remaining part of the year 2015. The company stated in its press notes the details of its growing sales. It said that following the opening of these two key accounts, its Southern California distributor, Avanzar, has delivered more than 20,015 cases of the product to nearly 300 Kmart and Walgreens locations in the area.
The extension of the product from initial test placement to full-time placement has been encouraging, said Minerco Resources, Inc. (OTCMKTS:MINE) Chairman and CEO, V. Scott Vanis. He added that the people of Southern California are fast embracing VitaminFIZZ as a healthier beverage. In view of the rising customer demand, the two key retail giants have decided to convert the relationship with the company to a long-term one. This has inspired the company to reach out to more retailers in other geographic markets as well, according to Vanis.
The company informed that various promotional tools were employed for the advertising of VitaminFizz that included radio advertising, in-store sampling and targeted database marketing. Minerco Resources, Inc. (OTCMKTS:MINE) has rolled out VitaminFizz as the only water that comprises of 100% of the suggested vitamin intake of B3, B5, B6, B12 and Vitamin C.