NanoTech Entertainment, Inc. (OTCMKTS:NTEK) has started to broaden its horizons by offering HD streaming services, through its flagship product UltraFlix. The name, although new, is starting to compete with multibillion-dollar heavyweights Amazon.com, Inc. (NASDAQ:AMZN) and Netflix, Inc. (NASDAQ:NFLX). The marketing campaign for the product does state that there are tons of HD content available, but in reality there is little to differentiate it from the competition. One of the greatest achievements for the company’s product was to be reviewed alongside NetFlix and Amazon on Cnet not many startups gets this chance.
In order to get a smart TV with all the applications, many people require a console. However, NTEK has taken a different route; it has partnered itself with almost all of the major manufacturers and got its applications pre-installed on the product. This gives the buyers an added feature to run multiple HD streaming services, contrary to a single service dedicated to the console. In fact, it is believed that the company has already made an agreement with Roku and is targeting Apple TV in the near future. The company’s partnership also means that its content is just a click away.
One major issue that UltraFlix faces is the availability of exciting content. Even though the other service providers have the same problem, but cashing in on this opportunity can make UltraFlix beat its competition. Nanotech does its own conversion of content to 4K quality, so everything is dependent upon licensing when it comes to content. The company needs to make some major signings to propel its product forward. It already has the access to the consumer market and its product is out there, they just need to start building on it.
The company has already started bagging offers from major movie making companies, to stream their movies in 4K quality on UltraFLix. However, the company needs to think about adding other types of contents too. There is a large area to be covered in terms of sports and TV series; the company must tap these opportunities to make itself stand out.
NanoTech Entertainment, Inc. (OTCMKTS:NTEK) closed at $0.0145 losing 15.20% in yesterday’s trading session.