NOHO Inc (OTCBB:DRNK) announced that they have finalized a distribution agreement with A.R. Artemis Import and Distribution, Inc. it is a subsidiary firm of Wissotzky Tea. The deal is to distribute NOHO beverages across Israel. The subsidiary is based in Israel with offices in the U.S. and London.
The management view
Jay Grdina, the CEO of NOHO Inc (OTCBB:DRNK), said that the management has been searching for a strong distribution associate in Israel for over a year. The company is very excited to associate with A. R. Artemis to take care of the distribution of their products in Israel. The distribution firm has a strong distribution network and the team work hard at commercializing their brands. This association will prove an immediate revenue driver for the company and is estimated to generate $1.3 million in revenue during the life of the deal.
The products of NOHO are in great demand in the industry of premium and functional lifestyle. The growth can be attributed to the higher consumer demand for its products 2 oz. shot as well as its latest product offering called as NOHO Gold. It is a healthy premium mixer product that is lighting up the bar, nightclub, and restaurant scene at an unbelievable rate. The products of NOHO are entirely caffeine and energy free, and appeal to individuals with physically fit and socially active lifestyles by assisting to protect individual’s body from the negative effects of alcohol consumption.
The future ahead
Oren Rauch, the CEO of A.R. Artemis, said that the management is very confident that the NOHO products will be admired and successful in the Israeli market. The team looks forward to placing NOHO beverages on the shelves and makes it available to the customers before summertime. The product NOHO Gold tastes great and its healthy components will place in a league of its own.