Northstar Global Services, Inc. (OTCMKTS:MDIN) said that it is shifting its focus slightly to increase maximum revenue. The main strength in the company comes in the form of new Chief Executive, Brandon Dean. He is a young and energetic entrepreneur with a clear perspective and plan. He has the ability to implement and prioritize revenue generation at the top of the to-do list.
For the past two years, Northstar Global Services, Inc. (OTCMKTS:MDIN) focused on distribution activities through big-box retail chains. Such operations are extremely time consuming and expensive, particularly for a company in the phase of growth. The plan was to concentrate on achieving shelf space, with the supposition that mass exposure would offset the significant decline in net profit that any organization witness when selling via brick and mortar channels.
The new CEO of Northstar intends to change the existing strategy. He states that it is time to consider at what the company has achieved in the past. It is the time to implement changes. The time and money has to be saved to tread ahead in the competitive race. He further added that the company has drifted from the main objective, and it’s his job to get back the company on the right track, and soon.
Dean said that instead of concentrating entirely on retail store model, the new plan will direct the energy towards direct response like the “infomercial” style ads made ‘Snorenz’ a household name in the past. He said that it has been evident that Northstar’s products record great success utilizing the direct response distribution plan, and usually with huge success in direct response, the big stores quickly follow. The expectations are that the past performance will repeat and that the change in plans will result in immediate rise in net profit and then as a result will support nationwide retail distribution.