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Salon Media Group, Inc. (OTOCMKTG:SLNM) 3Q Traffic surges 82%

Salon Media Group, Inc. (OTOCMKTS:SLNM) revealed that its unique visitors achieved a YOY growth of 82% in the third quarter based on research organization comScore data. Similarly, the company claimed that Google Inc (NASDAQ:GOOGL)’s Analytics data pointed out that Salon.com reached life-time high traffic of 18.9 million unique users in October.

Salon Media Group, Inc. (OTOCMKTS:SLNM) said that its mobile users witnessed a growth of 104% over the preceding year’s third quarter. Similarly, Facebook Inc (NASDAQ:FB) traffic jumped 127% during the period under review. The company believes that social media and mobile continued to be a big driver for its traffic growth.

3Q Results

The company suffered a net loss of $803,000 or a loss of one cent a share in the third quarter. The loss was wider than a net loss of $299,000 or a break-even per share recorded in the year-ago quarter.

Salon Media Group, Inc. (OTOCMKTS:SLNM)’s revenue fell 22% to $1.5 million from $1.9 million in the previous year quarter. The company attributed the drop in revenue to a result partly of the competitive advertising market for smaller Internet media companies. Aside from this, low cost per million impressions or CPM for placing advertisements on mobile also reduced its revenue. Incidentally, mobile platform was used by Salon users increasingly.

Mobile Growth

The company said that its focus was on mobile and social media since its mobile readers represented for 57% of its unique visitors in December 2014. The growth pace was higher than the 48% growth recorded in December 2013. Salon Media said that its overall traffic more than doubled from the mobile platforms over the preceding year third quarter. The company attributed it to the top articles going viral from the Facebook’s mobile platform.

Salon Media Group, Inc. (OTOCMKTS:SLNM) said that it was developing a tactics to produce editorial video content. The company disclosed that it would roll out its original video editorial content in the current calendar year. The content would focus on news, politics, and entertainment.

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