Toys And Gadgets Drive Black Friday Online Sales

Data from Adobe Systems Incorporated (NASDAQ:ADBE) shows that the amount consumers in the United States spent online on Black Friday reached a record high of approximately $3.3 billion. Among the popular items that shoppers splurged on included LEGO A/S sets and Apple Inc.(NASDAQ:AAPL) iPads. When Black Friday and Thanksgiving sales were combined, a total of $5.3 billion was spent. This was an increase of 18% from last year.

Mobile shopping growing

Sales orders from mobile devices also reached a new record by climbing 33% to hit $1.2 billion. Owing to the onslaught from online sales, brick-and-mortar stores found themselves on the receiving end. ShopperTrak, a provider of retail data disclosed that in-store visits declined by 1% from last year during the two-day shopping extravaganza. Among other reasons, online shoppers cite convenience since they don’t have to queue or wade into stores that are packed to the brim with other shoppers hunting for bargains.

Adobe Systems revealed that the most popular items on the lists of shoppers included Apple’s MacBooks and iPads, flying drones, Lego building sets, and Samsung Electronics Co Ltd (KRX:005930) 4K TV sets. Besides the increased online sales, an Adobe Digital Insights analyst said that conversion rates also rose by close to one percentage point on all devices on Black Friday during the evening hours. Among the top 100 retailers in the United States, Adobe tracks four-fifths of all online transactions.

Cyber Monday might lose out

Analysts at Adobe Digital Insights also noted a trend of shoppers not being as eager as before to hold out for online deals and bargains on Cyber Monday. This day has traditionally been the busiest with regards to online shopping. Adobe Digital Insights had made projections indicating that sales would reach $3.36 billion on Cyber Monday. Black Friday figures, however, suggest that this will likely not be the case and the figures would have to be revised downwards. Still, retailers have lots of reasons to smile as there’s still a lot more ahead. The National Retail Federation estimates that in the combined months of November and December this year, shoppers will fork out $655.8 billion, an increase of 3.6% from 2015.

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