The United States beverage market is valued at $354.2 billion. Over 60% of the industry is made up of alcohol, which brings in a revenue of $211.6 billion in sales. The alcoholic beverage market is composed of malt, which takes up 50% of the market, along with wines and spirits which make up the rest. Spirits make up about 37% percent of the sales of alcoholic beverages sold. The largest classification of spirits belongs to vodka which adds up to 34%. In addition, whiskey makes up 24% while rum is another 12%. Wines also make up approximately 15% of the alcoholic beverage market.
In summer of 2015, Iconic Brands Inc (OTCMKTS:ICNB) launched BiVi Sicilian Vodka, a subsidiary. BiVi Sicilian Vodka is a hand-crafted product using Sicily’s clean waters and finest semolina wheat. These are crafted in an old-fashioned artisan distillery. The stills are fueled by fine burnt fruitwoods derived from Blood Orange and Lemon trees. BiVi is a unique spirit and a “first-of-its-kind 100% Sicilian vodka available state side.” The subsidiary has done them very well since its launch considering that vodka is the largest portion of digested spirits. Since the summer, ICNB has seen lows of $0.0011 and has moved up as much as 800% to highs of $0.0099.